Anthropomorphic Marketing - Do Corporations Act Like People?
The myriad of channels, online and offline, for corporations to engage with consumers presents opportunities and challenges. Consumers have the ability/access to generate positive or negative word of mouth for brands; the ubiquitous nature of communication presents a landscape for meaningful relationships. This interactive lecture will explore how corporations consider their reputation within society and how they adopt a macro-marketing approach to advertising.
The Head of Our Business Clinic
Speaker: Martyn Rowling
Subject area: All