Anthropomorphic Marketing - Do Corporations Act Like People?


The myriad of channels, online and offline, for corporations to engage with consumers presents opportunities and challenges. Consumers have the ability/access to generate positive or negative word of mouth for brands; the ubiquitous nature of communication presents a landscape for meaningful relationships. This interactive lecture will explore how corporations consider their reputation within society and how they adopt a macro-marketing approach to advertising.

 

Speaker:​

Martyn Rowling​

The Head of Our Business Clinic​

OCT. 23
FRIDAY 17:30-18:45
Speaker: Martyn Rowling
Subject area: All
2020-10-23 Fri. 17:30-18:45
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